24th September, 2020
We were exceptionally delighted this month at the successful launch of Frosts Santa’s Grotto ticketing. There’s no doubt that the tourism and hospitality industry has suffered this year at the hands of the pandemic. The changes this year have given us, and our industry, even more focus on launching exceptional events in the future. The team at Frosts are one of those exceptional businesses who have, like many, battled to overcome the difficulties of this period.
Better Living, Living Better
As a family run business, the team at Frosts have been developing their brand for decades. It’s an especially exciting time for them as their 75th birthday is coming up next year and they’ve been going from strength to strength! A key part of their success story is running experience-based events like their Santa’s Grotto. With four sites: Woburn Sands, Brampton, Willington and Millets Farm this is no mean feat, yet the team at Frosts are smashing these events year after year! With a footfall of tens of thousands of people, Santa’s Grotto is one of their most popular events and it is truly a unique and magical experience of our favourite time of year.
Santa’s Grotto at Frosts
Over the past 9 years, DigiTickets and Frosts have been working together in partnership and this year was no exception. After launching last week, it was clear that even with the difficulties faced during 2020 Frosts are excelling and the demand is high. Rebecca Gurnett, Events & Customer Service Manager at Frosts said:
“Our companies have worked together for such a long time it feels like we’ve really developed and stepped up together. The whole DigiTickets team have always been so accommodating and I know that someone is always on hand at the other end of the phone. You just don’t get that kind of customer service anywhere else. I really feel like our brands align and it feels like DigiTickets are almost an extension of our company. We have such an open relationship with them, and we always recommend DigiTickets to other companies we work with”
The DigiTickets Difference
This year, Frosts have adapted their events and DigiTickets has been right there to support them. But what a success it’s been! Amazingly, Woburn Sands sold out in 20 minutes and Christmas Eve in two! Frost’s, using the DigiTickets software, were able to add and amend their sessions and capacity as needed as well as manage sales for multiple branches easily. Importantly, DigiTickets also includes all those magical touches that make an event truly special.
Rebecca comments: “One of our favourite features is the fact that we can personalise our customers experience, we know exactly who’s coming, their names, favourite hobbies so when Santa see’s them it feels so real. For us, it’s just so easy to use and that ease of mind that support is always there is just incredible. It’s helps us with customer service, adaptability, capacity and most importantly the innovation to keep trying new things”.