Making its debut in 2017, it's safe to say that Wild Lights has been one of the most successful events we've ever seen! Attracting visitors from all over the world, Wild Lights is a truly stunning magically colourful experience. Lighting up the skies of Dublin for weeks, Wild Lights is certainly not one to miss.
With Wild Lights amassing its own following, separate from the daytime admissions demographic, it made sense for the Dublin Zoo team to make use of our branches feature. Using branches meant that entirely different branding was applied. This meant that the incredible branding, colours, and imagery could be placed on the Wild Lights branch, making for a much more aesthetically pleasing customer journey.
Supporting Wild Lights, we've worked with the Team at the zoo in order to help optimise the process of their redemptions. With huge volumes of people heading through their doors each day, it was imperative that they had a quick and efficient redemption solution. Let's face it, no one likes to queue!