One of the most interesting parts of this project was utilising so many different features and modules within our system. A key objective, outlined from the start, was to ensure that the site was mapped effectively so that all categories and ticket types were clear and easy to find. The plan was to outline the customer journey and to present it to the Strathspey team - this included first-class, private compartments, standard tickets, singles, and returns; the capacity management needed careful planning!
This, of course, was the easy bit. We then worked on an extra layer of complexity, adding additional meal packages and dining trains. Finally, capitalising on the UK's growing experience market, we created gift vouchers for each ticket, ensuring that additional sales were utilised in every way possible.
Finally, The Strathspey Railway team also took advantage of our API to ensure that the bespoke reports they wanted were created and sent to the relevant stakeholders. Since using our API to generate these reports, they have been able to streamline their operations and have therefore seen a 7.25% increase in daily sales.