If we wanted to write about all the features Willows are using, we'd be here quite a while! But, some of the more operational aspects of their site are group bookings, memberships, and birthday parties. If you've ever run an attraction you'll know that all of these elements can be complicated!
Being able to manage tens of thousands of memberships is super important! It's one thing selling a membership (for Willows that's either by direct debit or a one-off payment), but it's quite another managing and communicating with your members too. Willows needed a robust system to enable them to look after all their members, with an intuitive back office and customer portal for managing renewals, customer details, marketing preferences, and more.
Today, our partnership is still growing with Willows and we're excited about helping them meet their goals in the future.